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Friday, October 16, 2026
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The Video Platform Provides Users Power to Decrease Artificial Intelligence-Made Content in Personal Streams

TikTok is introducing a new feature that permits them to lessen the quantity of artificial intelligence-produced media appearing in their streams. This step comes as the platform revealed that it now features more than 1 billion AI videos.

Trial and Implementation

This change is being tested over the following weeks before a global rollout. This development aligns with a rise in AI content, spurred by recent AI video creators.

AI Content on Other Platforms

It has been noted that nearly a tenth of the fastest-growing content creators on a popular video site primarily display clips produced artificially. A significant portion of this content is deemed mass-produced AI material, a phrase for inferior, bulk-generated content that is frequently illogical or dreamlike.

Our research shows that a lot of users enjoy content made with AI tools, ranging from AI artwork to informative clips, and we aim to offer the community the option to adjust the amount of that, based on their own preferences,” stated a spokesperson.

Scale of AI Content

The service announced that there are presently over a billion videos on its app identified as AI-generated. Collectively, in excess of 100 mn videos are uploaded to the platform every day, making AI content a relatively small portion of its total content library.

How to Adjust Settings

Users will be able to reduce or increase the amount of AI content they see by opening the topic control option in the app and picking the AI content topic. Other topics that currently be controlled under the filter include current affairs, style, aesthetics, and dance.

Content Labeling and Policies

TikTok’s rules mandate users to label “realistic” AI-made content, and it bans harmful deepfakes of public figures or emergencies. Any believable artificial content that is without a tag can be removed under its terms of service.

Furthermore, the app will henceforth apply an artificially created label to content created with its own AI tools, or flagged by an collaborative effort for recognizing artificial media. This measure is aimed to help prevent users from trying to evade the tagging system.

AI Literacy Programs

The company is also introducing a $2 million AI literacy fund for experts and organizations to develop educational content about using AI responsibly. This project will benefit non-profit groups focused on teaching programming and robotics.

Platform Protection

The platform has defended its safety measures, during controversy over proposals to cut jobs for hundreds of review team members in the UK. The company is set to cut 439 jobs in its trust and safety team in the UK capital, with worker representatives and internet security professionals voicing alarm that staff are being displaced by automated systems.

A company official clarified that people-led review would continue to be important, but artificial intelligence can safeguard staff by eliminating the most distressing content before it is viewed by people. The platform announced a notable drop in explicit and harmful content reviewed by safety staff over the previous year due to intervention by its automated systems.

It is vital to combine staff and AI to ensure user safety,” she said. “We’ll have people as integral to the approach, but we also think it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is the area in which a significant AI assistance is proving valuable work at speed.”
Written by

Laura Wiggins

A financial analyst specializing in precious metals with over a decade of experience in gold markets and investment advising.

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